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About us

Flöss is a Danish childrenswear brand founded in Copenhagen in 2020 by Sisse Laigaard with a wish to create clothing that reflects the joy of childhood.

We create collections inspired by the small moments that make childhood special. Days filled with play, curiosity, imagination and adventure. With a focus on thoughtful details, we create pieces designed to be played in and lived in.

At Flöss, we celebrate children and the unique way they experience the world. They remind us to slow down and appreciate the little things in life.

Strawberry gingham

Our signature

Strawberries have become a signature part of our universe.

Season after season, they appear in new ways through embroideries, prints and small details. Paired with gingham checks, soft qualities and nostalgic references, they help create the expression that defines Flöss.

While each collection tells its own story, these familiar details remain at the heart of our universe.

Our story

"With a background in fashion, a love for all things creative and a keen eye for design, I founded Flöss back in 2020.

As a mother of two, I’m passionate about creating pieces that reflect the joy and wonder of childhood, designs that feel beautiful, durable and truly comfortable for little ones to wear.

The name Flöss was inspired by my son, a lively spirit with a heart full of curiosity. It comes from the Danish word “fløs”, a gentle way of describing a charming little troublemaker, the kind who fills each day with wonder, giggles and tiny adventures.

It felt like the perfect name for a brand built around the magic of childhood."